Product configuration enablement at a multinational consumer electronics retailer means giving customers the right information at the right time, to deliver an uncomplicated and seamless end-to-end transaction experience, from search to delivery.​ Accenture partnered with this consumer electronics retailer to answer the important questions when it comes to creating a best-in-class product configuration tool. 

Role

UX Research

Interaction Design/Strategy

Team

Tamara Cody: Lead UX Designer

Vickie Zhang: UX Consultant

Overview

Over 12 weeks, Accenture conducted stakeholder interviews, gathered competitive research, hosted design sessions, and tested a working product configuration prototype to assess the challenges and benefits associated with product configuration capability enablement at the consumer electronics retailer. ​I played a key role in identifying user pain points and proposing innovative solutions that shaped the development of the product configuration prototype.

For access to the full case study, you can reach me at danadean1@gmail.com or via LinkedIn. Once you have the password, the case study can be found here:

Thank you!