Microsite Design

Summary

Designing interactive microsites to streamline workshop navigation and enhance client engagement at Accenture’s Innovation Hubs, where industry-specific solutions drive business transformation.

My Role

Interaction Design

UI Design

Stakeholder Management

Team

I was typically the only designer and would work with both Account Team members and Innovation Hub members in order to gather content.

Clients

Global Food & Beverage Corporations, International Hospitality Group, Financial Services Firm, etc.

High Level Details

What is a microsite?

In March 2023, I became a subject matter expert dedicated to designing and developing over 11 unique microsites tailored for various clients. A microsite is an interactive prototype that mimics the functionality of an actual app or website on a mobile device, although it is not coded. Each microsite is either branded with Accenture's identity or aligned with the specific design guidelines of the client, ensuring a seamless and customized user experience.

Client Ask

Accenture’s Innovation Hubs host high-level strategy workshops, bringing together industry leaders to solve complex business challenges. To improve the client experience, Accenture needed a streamlined digital solution that would provide participants with workshop details, schedules, and key information in an accessible and engaging format.

The Challenge

Workshop logistics were often fragmented, with critical details scattered across emails, PDFs, and slide decks. This lack of a centralized, user-friendly reference point led to confusion and inefficiencies, making it difficult for clients to navigate the workshop experience smoothly. Accenture needed a digital tool that could provide clear, structured information while aligning with the unique branding of each client.

The Solution

To streamline workshop logistics, I designed and developed over 11 interactive microsites, each customized to the client's branding and needs. As the subject matter expert on microsites, I led the end-to-end creation of these platforms, ensuring they provided a seamless digital experience. My approach included:

• Consulting with clients to align branding and content needs.
• Designing intuitive, interactive interfaces for seamless navigation.
• Building high-fidelity, mobile-friendly prototypes.
• Developing one web-based microsite using Squarespace for broader accessibility.

Impact & Outcomes

As the sole designer for the microsite initiative, I transformed workshop logistics into a user-friendly digital experience. By providing clients with a single reference point for event details, schedules, and speaker information, I helped reduce anxiety and ensure smoother, more engaging workshops. My work enhanced the overall client experience and reinforced Accenture’s reputation as a trusted, adaptable partner.